Our Direct Marketing and Content Services Will Help Your Organization Meet its Goals Throughout the Buyer's Journey
And our full-service solution is as easy as 1-2-3-4!
Content Audit and Assessment
We start by understanding your brand and value proposition, your competitors and market positioning, your business goals and your customers, donors or members. We’ll research your organization, audit your content, map the Buyer’s Journey and meet with your stakeholders to assess your unique content needs.
An important part of an effective marketing program is to identify your best customers, donors or members and find prospects who look like them. NextPath will analyze your data, segment your audience into sub-groups with shared characteristics, then identify the best prospects and craft your content strategy and plan accordingly.
Content Strategy and Tactical Plan
Our team of researchers and strategists will develop a content strategy and detailed plan to reach your key audience segments and engage them with content to help achieve your business goals – from lead generation and conversion to building your organization’s credibility and reputation through thought leadership.
Content Creation and Distribution
NextPath content creators and editors will identify your key messaging statements to create content that tells your best story, overcomes objections – and drives results! We’ll distribute your content through the right marketing channels, utilizing the proper sequence and cadence for your integrated campaigns.
We have deep roots in content creation and distribution and in data-driven, direct response marketing. Our principal, a former financial news journalist, editor and publisher, served as president of The McClatchy Company’s custom content company, HCP/Aboard, and developed branded print and digital content for companies like Marriott International, Hyatt Resort Hotels, American Eagle Airlines and the Miami Beach Visitor and Convention Authority. She also has more than 15 years of experience running database marketing operations and has produced hundreds of successful direct marketing and integrated campaigns for non-profit organizations and companies in the healthcare, hospitality, real estate, retail, telecommunications and technology sectors.
Our public relations strategic partner, a former journalist, editor and publisher, spent years at one of the world’s top public relations agencies, Fleishman-Hillard, and has managed communications programs for numerous companies, nonprofits and associations.
Need help to put your best foot forward in your marketing communications? Contact us today at firstname.lastname@example.org, click here or call us at 770-330-5607 for a NextPath consultation.